Abstract
ABSTRACT Language politeness is the positive attitude of every human being in speaking. Humans are required to be able to speak politely in various occasions, one of them when they hold the position of the State Civil Apparatus (ASN) which must always provide public services to the public. Therefore, as an ASN, it must be able to speak politely when providing services to the community. Because language politeness in public service activities is very important because it can provide comfort and satisfaction for the community, and the community feels respected and can give a positive impression to the ASN itself. Keywords: language politeness, State Civil Apparatus, public services ABSTRAK Kesantunan berbahasa merupakan sikap positif setiap manusia dalam berbicara. Manusia dituntut untuk mampu berbahasa secara santun diberbagai kesempatan, salah satunya ketika mereka menjabat Aparatur Sipil Negara (ASN) yang senantiasa harus memberikan pelayanan publik kepada masyarakat. Untuk itu, selayaknya seorang ASN, harus mampu berbicara secara santun ketika memberikan pelayanan kepada masyarakat. Sebab, kesantunan berbahasa dalam kegiatan pelayanan publik sangatlah penting karena dapat memberikan kenyamanan dan kepuasan tersediri bagi masyarakat, dan masyarakat merasa dihormati serta dapat memberikan kesan positif kepada ASN itu sendiri. Kata kunci: kesantunan berbahasa, Aparatur Sipil Negara, layanan publik
