LITERASI DIGITAL PELAKU UMKM DALAM UPAYA MENCIPTAKAN BISNIS BERKELANJUTAN
DOI:
https://doi.org/10.47431/jkp.v1i2.197Keywords:
Bisnis berkelanjutan, Pemasaran Online, UMKMAbstract
COVID-19 memberikan dampak bagi perkembangan bisnis di seluruh dunia, tidak terkecuali Indonesia. Beberapa dampak secara langsung dapat dirasakan, diantaranya: penurunan penjualan, melemahnya minat beli konsumen serta fokus pengelolaan yang kurang professional. Pelaku usaha di beberapa wilayah terpaksa menutup usaha mereka. Situasi tersebut tidak lepas dari kebijakan Pemerintah dalam menekan jumlah penyebaran kasus. Namun demikian, di sisi lain terjadi peningkatan penjualan melalui transaksi online. Penelitian ini dilakukan dengan menggunakan metode penelitian deskriptif analisis. Pencarian data sekunder serta studi literatur melalui telaah jurnal yang berkaitan dengan penggunaan teknologi digital oleh pelaku usaha menjadi acuan. Penelitian ini menegaskan jika pandemi COVID-19 memberikan dampak terhadap perkembangan usaha. Berkaca pada situasi tersebut penggunaan teknologi digital menjadi implementasi strategi inovasi yang perlu dilakukan. Digitalisasi diperlukan dalam berbagai sektor, termasuk pelaku UMKM untuk dapat bersaing dan memenuhi kebutuhan serta harapan konsumen. Pelaku UMKM dalam prakteknya mengadopsi penggunaan perangkat dan alat digital untuk dapat memperluas aktivitas pemasaran dan menekan biaya pemasaran.
References
Adi, A. C., Andrias, D. R., & Rachmah, Q. (2020). The potential of using wild edible animals as alternative food sources among food-insecure areas in Indonesia. Journal of Health Research, 34(3), 247–257. https://doi.org/10.1108/JHR-07-2019-0156
Admin. (2013). Visi Pembangunan DIY pada Tahun 2025. In Badan Perencanaan Pembangunan Daerah, daerah Istimewa Yogyakarta. http://bappeda.jogjaprov.go.id/jogja_masa_depan/detail/Pengembangan-Wisata
Admin. (2022). Data UMKM Kabupaten/ Kota Di daerah Istimewa Yogyakarta (p. 1). Dinas Koperasi dan UKM DIY. https://sibakuljogja.jogjaprov.go.id/publik/diy_ukm.php?c=3
Ahmadi, A., & Ieamsom, S. (2022). Influencer fit post vs celebrity fit post: Which one engages Instagram users more? Spanish Journal of Marketing - ESIC, 26(1), 98–116. https://doi.org/10.1108/SJME-12-2020-0217
Alamäki, A., & Korpela, P. (2021). Digital transformation and value-based selling activities: Seller and buyer perspectives. Baltic Journal of Management, 16(2), 298–317. https://doi.org/10.1108/BJM-08-2020-0304
Al-Azizah, L. H., Mulyo, J. H., & Perwitasari, H. (2021). Economic Valuation of Kebun Buah Mangunan at Sub-district Dlingo, Bantul. IOP Conf. Ser. Earth Environ. Sci., 662(1). Scopus. https://doi.org/10.1088/1755-1315/662/1/012004
Aldrighetti, R., Battini, D., Ivanov, D., & Zennaro, I. (2021). Costs of resilience and disruptions in supply chain network design models: A review and future research directions. International Journal of Production Economics, 235, 108103. https://doi.org/10.1016/j.ijpe.2021.108103
Al-Janabi, A. S. H., & Mhaibes, H. A. (2019). Employing marketing information systems for the success of small and medium enterprises: A field study of some Tourism and Travel companies in Baghdad. African Journal of Hospitality, Tourism and Leisure, 8(4). https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071541257&partnerID=40&md5=54ed365a1854f7f0ac0b7fd0a812cb97
Anjaningrum, W. D. (2020). Efektivitas Digital Marketing Dan Networks Dalam Mendongkrak Kinerja Pemasaran UKM Di Masa Pandemi Covid-19. SENABISMA: Seminar Nasional Administrasi Bisnis Dan Manajemen, 6(7), 50–61.
Babin, J., & Hulland, J. (2019a). Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management. Spanish Journal of Marketing - ESIC, 23(3), 325–338. https://doi.org/10.1108/SJME-07-2019-0053
Babin, J., & Hulland, J. (2019b). Exploring online consumer curation as user-generated content: A framework and agenda for future research, with implications for brand management. Spanish Journal of Marketing - ESIC, 23(3), 325–338. https://doi.org/10.1108/SJME-07-2019-0053
Baldassarre, B., Keskin, D., Diehl, J. C., Bocken, N., & Calabretta, G. (2020). Implementing sustainable design theory in business practice: A call to action. Journal of Cleaner Production, 273, 123113. https://doi.org/10.1016/j.jclepro.2020.123113
Ballester, E., Ruiz, C., & Rubio, N. (2021). Engaging consumers through firm-generated content on Instagram. Spanish Journal of Marketing - ESIC, 25(3), 355–373. https://doi.org/10.1108/SJME-11-2020-0189
Bangsa, A. B., & Schlegelmilch, B. B. (2020). Linking sustainable product attributes and consumer decision-making: Insights from a systematic review. Journal of Cleaner Production, 245, 118902. https://doi.org/10.1016/j.jclepro.2019.118902
Basbeth, F., Abd Ghani, N. H., & Sedyowidodo, U. (2018). Smart Destination Branding: The Need for New Capability and Opportunities for Entrepreneurship. In Arman A.A., Ariyani Y., Nugraha I.G.B., Supangkat S.H., Bandung Y., & Sembiring J. (Eds.), Proceeding—Int. Conf. ICT Smart Soc.: Innov. Toward Smart Soc. Soc. 5.0, ICISS. Institute of Electrical and Electronics Engineers Inc.; Scopus. https://doi.org/10.1109/ICTSS.2018.8549943
Biadacz, R. (2020). Quality cost management in the SMEs of Poland. The TQM Journal, 33(7), 1–38. https://doi.org/10.1108/TQM-09-2019-0223
Bialkova, S., & Te Paske, S. (2020). Campaign participation, spreading electronic word of mouth, purchase: How to optimise corporate social responsibility, CSR, effectiveness via social media? European Journal of Management and Business Economics, 30(1), 108–126. https://doi.org/10.1108/EJMBE-08-2020-0244
Borthakur, A. (2020). Policy approaches on E-waste in the emerging economies: A review of the existing governance with special reference to India and South Africa. Journal of Cleaner Production, 252, 119885. https://doi.org/10.1016/j.jclepro.2019.119885
Boyd, D. E., & Koles, B. (2019a). An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice. Journal of Business Research, 100, 441–444. https://doi.org/10.1016/j.jbusres.2019.04.023
Boyd, D. E., & Koles, B. (2019b). Virtual reality and its impact on B2B marketing: A value-in-use perspective. Journal of Business Research, 100, 590–598. https://doi.org/10.1016/j.jbusres.2018.06.007
Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal. https://doi.org/10.1016/j.ausmj.2020.01.001
Carracedo, P., Puertas, R., & Marti, L. (2021). Research lines on the impact of the COVID-19 pandemic on business. A text mining analysis. Journal of Business Research, 132, 586–593. https://doi.org/10.1016/j.jbusres.2020.11.043
Chawla, Y., & Chodak, G. (2021). Social media marketing for businesses: Organic promotions of web-links on Facebook. Journal of Business Research, 135, 49–65. https://doi.org/10.1016/j.jbusres.2021.06.020
Cheong, R. (1995). The virtual threat to travel and tourism. Tourism Management, 16(6), 417–422. https://doi.org/10.1016/0261-5177(95)00049-T
Chu, S.-C., Chen, H.-T., & Gan, C. (2020). Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States. Journal of Business Research, 110, 260–271. https://doi.org/10.1016/j.jbusres.2020.01.036
Collins, E., Lawrence, S., Pavlovich, K., & Ryan, C. (2007). Business networks and the uptake of sustainability practices: The case of New Zealand. Journal of Cleaner Production, 15(8–9), 729–740. https://doi.org/10.1016/j.jclepro.2006.06.020
Confetto, M. G., & Covucci, C. (2021). A taxonomy of sustainability topics: A guide to set the corporate sustainability content on the web. The TQM Journal, 33(7), 106–130. https://doi.org/10.1108/TQM-06-2020-0134
De Crescenzo, V., Botella-Carrubi, D., & Rodríguez García, M. (2021). Civic crowdfunding: A new opportunity for local governments. Journal of Business Research, 123, 580–587. https://doi.org/10.1016/j.jbusres.2020.10.021
de Villiers, C., Kuruppu, S., & Dissanayake, D. (2021). A (new) role for business – Promoting the United Nations’ Sustainable Development Goals through the internet-of-things and blockchain technology. Journal of Business Research, 131, 598–609. https://doi.org/10.1016/j.jbusres.2020.11.066
Dewailly, J.-M. (1999). Sustainable tourist space: From reality to virtual reality? Tourism Geographies, 1(1), 41–55.
DeWit, A., Shaw, R., & Djalante, R. (2020). An integrated approach to sustainable development, National Resilience, and COVID-19 responses: The case of Japan. International Journal of Disaster Risk Reduction, 51, 101808. https://doi.org/10.1016/j.ijdrr.2020.101808
Di Vaio, A., Palladino, R., Pezzi, A., & Kalisz, D. E. (2021). The role of digital innovation in knowledge management systems: A systematic literature review. Journal of Business Research, 123, 220–231. https://doi.org/10.1016/j.jbusres.2020.09.042
Druzhynina, V., Likhonosova, G., Lutsenko, G., & Kushal, I. (2020). Innovative technology in terms of socio-economic value diffusion: Accounting and analytical support. European Journal of Sustainable Development, 9(3), 476–489. Scopus. https://doi.org/10.14207/ejsd.2020.v9n3p476
Edwards, C. J., Bendickson, J. S., Baker, B. L., & Solomon, S. J. (2020). Entrepreneurship within the history of marketing. Journal of Business Research, 108, 259–267. https://doi.org/10.1016/j.jbusres.2019.10.040
El-Haddadeh, R., Osmani, M., Hindi, N., & Fadlalla, A. (2021). Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics. Journal of Business Research, 131, 402–410. https://doi.org/10.1016/j.jbusres.2020.10.066
Fatmawati, I., Bestari, S. A., & Rostiani, R. (2021). Key Success Factors’ Identification of Farm Tourism: A Case from Indonesia. In J. Prof., S. P., T. M.M., & R. Z. (Eds.), 2020 International Conference on Agribusiness and Rural Development, IConARD 2020 (Vol. 232). EDP Sciences. https://doi.org/10.1051/e3sconf/202123202020
Ferri, L., Spanò, R., Maffei, M., & Fiondella, C. (2021). How risk perception influences CEOs’ technological decisions: Extending the technology acceptance model to small and medium-sized enterprises’ technology decision makers. European Journal of Innovation Management, 24(3), 777–798. https://doi.org/10.1108/EJIM-09-2019-0253
Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook – A longitudinal study. Journal of Business Research, 113, 149–157. https://doi.org/10.1016/j.jbusres.2018.10.005
Galvão, G. D. A., Homrich, A. S., Geissdoerfer, M., Evans, S., Ferrer, P. S. scoleze, & Carvalho, M. M. (2020). Towards a value stream perspective of circular business models. Resources, Conservation and Recycling, 162, 105060. https://doi.org/10.1016/j.resconrec.2020.105060
Genoe, A., Rousseau, R., & Rousseau, S. (2021). Applying Google Trends’ Search Popularity Indicator to Professional Cycling. Journal of Sports Economics, 22(4), 459–485. https://doi.org/10.1177/1527002520988329
Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2021). Effects of environmental orientation, green marketing mix and social capital on the competitive advantage of real estate developers in Bali. Property Management. https://doi.org/10.1108/PM-01-2020-0005
Habir, A. D., & Larasati, A. B. (1999). Human resource management as competitive advantage in the new millennium: An Indonesian perspective. International Journal of Manpower, 20(8), 548–563. https://doi.org/10.1108/01437729910302732
Heliany, I. (2019). Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0. Destinesia : Jurnal Hospitaliti dan Pariwisata, 1(1), 21–35. https://doi.org/10.31334/jd.v1i1.483
Hermann, R. R., & Bossle, M. B. (2020). Bringing an entrepreneurial focus to sustainability education: A teaching framework based on content analysis. Journal of Cleaner Production, 246, 119038. https://doi.org/10.1016/j.jclepro.2019.119038
Hietanen, J., Murray, J. B., Sihvonen, A., & Tikkanen, H. (2019). Seduced by “fakes”: Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective. Marketing Theory, 20(1), 23–43. https://doi.org/10.1177/1470593119870214
Hirschmeier, S., Tilly, R., & Beule, V. (2019). Digital transformation of radio broadcasting: An exploratory analysis of challenges and solutions for new digital radio services. In Bui T.X. (Ed.), Proc. Annu. Hawaii Int. Conf. Syst. Sci. (Vols. 2019-January, pp. 5017–5026). IEEE Computer Society; Scopus. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85064403225&partnerID=40&md5=07a4d2701c4d3b013a6e55b04c2f3dd9
Hossain, K., Soon Lee, K. C., Abdul Ghani Azmi, I. B., Idris, A. B., Alam, M. N., Rahman, Md. A., & Mohd Ali, N. (2022). Impact of innovativeness, risk-taking, and proactiveness on export performance in a developing country: Evidence of qualitative study. RAUSP Management Journal, 57(2), 165–181. https://doi.org/10.1108/RAUSP-01-2021-0002
Hysa, B., Karasek, A., & Zdonek, I. (2021). Social media usage by different generations as a tool for sustainable tourism marketing in society 5.0 idea. Sustainability (Switzerland), 13(3), 1–27. Scopus. https://doi.org/10.3390/su13031018
Indonesia. (2021). Peraturan Pemerintah (PP) Nomor 7 Tahun 2021 Tentang Kemudahan, Pelindungan, dan Pemberdayaan Koperasi dan Usaha Mikro, Kecil, dan Menengah. https://peraturan.bpk.go.id/Home/Details/161837/pp-no-7-tahun-2021
Indrawati, & Shabila, A. M. (2020). The Influence of Website-Based and Company-Based Quality toward Loyalty with Perceived Website Trust as Antecedents. Int. Conf. Inf. Commun. Technol., ICoICT. 8th International Conference on Information and Communication Technology, ICoICT 2020. Scopus. https://doi.org/10.1109/ICoICT49345.2020.9166408
Isensee, C., Teuteberg, F., Griese, K.-M., & Topi, C. (2020). The relationship between organizational culture, sustainability, and digitalization in SMEs: A systematic review. Journal of Cleaner Production, 275, 122944. https://doi.org/10.1016/j.jclepro.2020.122944
Ismail, H., & Hanafiah, M. M. (2020). A review of sustainable e-waste generation and management: Present and future perspectives. Journal of Environmental Management, 264, 110495. https://doi.org/10.1016/j.jenvman.2020.110495
Istriyani, R., & Rahman, M. F. (2020). Representasi Masyarakat Aktif di Masa Pandemi Covid-19 (Studi Ekonomi dan Sosial Keberagamaan di Bausasran Danurejan Yogyakarta). Jurnal Penelitian, 14(2), 185–185. https://doi.org/10.21043/jp.v14i2.8108
Jung, J., Kim, S. J., & Kim, K. H. (2020). Sustainable marketing activities of traditional fashion market and brand loyalty. Journal of Business Research, 120, 294–301. https://doi.org/10.1016/j.jbusres.2020.04.019
Jung, J., Ko, E., & Woodside, A. G. (2021). How shoppers’ configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets. Journal of Business Research, 122, 640–656. https://doi.org/10.1016/j.jbusres.2019.09.005
Kennedy, E. s. (2021). Yogyakarta Perpanjang Masa Tanggap Darurat Covid-19 Menjadi Satu Bulan Penuh. https://www.kompas.tv/article/143381/yogyakarta-perpanjang-masa-tanggap-darurat-covid-19-menjadi-satu-bulan-penuh
Khan, I. S., Ahmad, M. O., & Majava, J. (2021). Industry 4.0 and sustainable development: A systematic mapping of triple bottom line, Circular Economy and Sustainable Business Models perspectives. Journal of Cleaner Production, 297, 126655. https://doi.org/10.1016/j.jclepro.2021.126655
Khanin, D., Turel, O., Mahto, R. V., & Liguori, E. W. (2021). Betting on the wrong horse: The antecedents and outcomes of entrepreneur’s opportunity regret. Journal of Business Research, 135, 40–48. https://doi.org/10.1016/j.jbusres.2021.06.001
Kluza, K., Ziolo, M., & Spoz, A. (2021). Innovation and environmental, social, and governance factors influencing sustainable business models—Meta-analysis. Journal of Cleaner Production, 303, 127015. https://doi.org/10.1016/j.jclepro.2021.127015
Kotler, P., & Armstrong, G. (2018a). Principles of Marketing 17th Global Edition. In Pearson Education Limited (p. 737).
Kotler, P., & Armstrong, G. (2018b). Principles of Marketing 17th Global Edition.
Kotler, P., & Keller, K. L. (2016a). Marketing Management Global Edition (Vol. 15E). https://www.academia.edu/34621802/Kotler_and_Keller_Marketing_Management_15th_Global_Ed._2016_
Kotler, P., & Keller, K. L. (2016b). Marketing Management Global Edition (Vol. 15E, p. 331). https://doi.org/10.1080/08911760903022556
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & hansen, T. (2019a). Marketing Management: 4th European Edition (4th ed.). Pearson.
Kotler, P., Keller, K. L., Brady, M., Goodman, M., & hansen, T. (2019b). Marketing Management: 4th European Edition (4th ed.). Pearson.
Kowalska, M. (2020). Sme managers’ perceptions of sustainable marketing mix in different socioeconomic conditions—A comparative analysis of sri lanka and poland. Sustainability (Switzerland), 12(24), 1–23. Scopus. https://doi.org/10.3390/su122410659
Kozinets, R. V. (2021). Reprint: YouTube utopianism: Social media profanation and the clicktivism of capitalist critique. Journal of Business Research, 131, 349–365. https://doi.org/10.1016/j.jbusres.2020.10.052
Kusnandar. (2021, July 13). Indonesia is the second largest Facebook user in Asia after India. Databoks. https://databoks.katadata.co.id/datapublish/2021/07/13/indonesia-pengguna-facebook-terbesar-kedua-dia-asia-setelah-india
Lacson, C. F. Z., Lu, M.-C., & Huang, Y.-H. (2020). Fluoride network and circular economy as potential model for sustainable development-A review. Chemosphere, 239, 124662. https://doi.org/10.1016/j.chemosphere.2019.124662
Mardhiyah, D., Hartini, S., & Kristanto, D. (2020). An integrated model of the adoption of information technology in travel service. International Journal of Innovation, Creativity and Change, 11(11), 283–299. Scopus.
Mohanty, P., Hassan, A., & Ekis, E. (2020). Augmented reality for relaunching tourism post-COVID-19: Socially distant, virtually connected. Worldwide Hospitality and Tourism Themes.
Mont, O., Palgan, Y. V., Bradley, K., & Zvolska, L. (2020). A decade of the sharing economy: Concepts, users, business and governance perspectives. Journal of Cleaner Production, 269, 122215. https://doi.org/10.1016/j.jclepro.2020.122215
Müller, J. M. (2019). Business model innovation in small- and medium-sized enterprises. Journal of Manufacturing Technology Management, 30(8), 1127–1142. https://doi.org/10.1108/JMTM-01-2018-0008
Mullineux, A., Agung, J., & Pinijkulviwat, A. (1999). Paths to recovery in Thailand and Indonesia. Journal of Financial Regulation and Compliance, 7(2), 183–197. https://doi.org/10.1108/eb025007
Navarrete, S. D. S., Borini, F. M., & Avrichir, I. (2020). Environmental upgrading and the United Nations Sustainable Development Goals. Journal of Cleaner Production, 264, 121563. https://doi.org/10.1016/j.jclepro.2020.121563
Neuburger, L., Beck, J., & Egger, R. (2018). The “phygital” tourist experience: The use of augmented and virtual reality in destination marketing. In Tour. Plan. And Destin. Mark. (pp. 183–202). Emerald Group Publishing Ltd. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071642094&doi=10.1108%2F978-1-78756-291-220181009&partnerID=40&md5=fac5643cc1abee8d24cb5a3a1107e6ac
Nieto, C. C. (1997). Toward a Holistic Approach of the Ideal of Sustainability. Techne: Research in Philosophy and Technology, 2(2), 79–83. https://doi.org/10.5840/techne19972227
Nofal, M. I., Al-Adwan, A. S., Yaseen, H., & Alsheikh, G. A. A. (2020). Digital marketing effect to intention to domestic tourism during COVID-19 in Jordan. Periodicals of Engineering and Natural Sciences, 8(4), 2471–2483. https://doi.org/10.21533/pen.v8i4.1754
Nuryakin, & Priyo, J. S. (2018). Service quality, trust and customer loyalty: The role of customer satisfaction at the hotel services industry in Indonesia. Quality - Access to Success, 19(166), 50–55. Scopus.
Octaviano, Adrianus. (2021, September 28). Tiktok Now Has Billion Monthly Active Users Worldwide. Tribun Techno. https://www.tribunnews.com/bisnis/2021/09/28/tiktok-kini-punya-semiliar-pengguna-aktif-bulanan-di-seluruh-dunia
Okundaye, K., Fan, S. K., & Dwyer, R. J. (2019). Impact of information and communication technology in Nigerian small-to medium-sized enterprises. Journal of Economics, Finance and Administrative Science, 24(47), 29–46. https://doi.org/10.1108/JEFAS-08-2018-0086
Paiva Neto, A., Lopes da Silva, E. A., Ferreira, L. V. F., & Araújo, J. F. R. (2020). Discovering the sustainable hotel brand personality on TripAdvisor. Journal of Hospitality and Tourism Technology, 11(2), 241–254. https://doi.org/10.1108/JHTT-05-2019-0076
Pakpahan, A. K. (2020). Covid-19 Dan Implikasi Bagi Usaha Mikro, Kecil, Dan Menengah. Jurnal Ilmiah Hubungan Internasional, 0(0), 1–6. https://doi.org/10.26593/jihi.v0i0.3870.59-64
Patel, B. S., & Sambasivan, M. (2022). A systematic review of the literature on supply chain agility. Management Research Review, 45(2), 236–260. https://doi.org/10.1108/MRR-09-2020-0574
Rogers, E. M. (1983). Diffusion of innovations (3rd ed). Free Press ; Collier Macmillan.
Rosenbaum, M. S., Ramirez, G. C., Campbell, J., & Klaus, P. (2021). The product is me: Hyper-personalized consumer goods as unconventional luxury. Journal of Business Research, 129, 446–454. https://doi.org/10.1016/j.jbusres.2019.05.017
Rosenbloom, B., & Dimitrova, B. (2011). The marketing mix paradigm and the dixonian systems perspective of marketing. Journal of Historical Research in Marketing, 3(1), 53–66. https://doi.org/10.1108/17557501111102418
Roziqin, A., Mas’udi, S. Y. F., & Sihidi, I. T. (2021). An analysis of Indonesian government policies against COVID-19. Public Administration and Policy, 24(1), 92–107. https://doi.org/10.1108/PAP-08-2020-0039
Sari, A. M., Yudistirani, S. A., Sudarwati, W., & Aqli, W. (2020). Solusi Bertahan bagi UKM Produk Susu Kedelai di Masa Pandemi Alvika. Seminar Nasional Pengabdian Masyarakat LPPM UMJ, 1–8.
Sari, I., Sinaga, P., & Hernani. (2021). The impact of industrial revolution 4.0 on basic chemistry learning. In Meiliasari M., Rahmawati Y., Delina M., & Fitriani E. (Eds.), AIP Conf. Proc. (Vol. 2331). American Institute of Physics Inc.; Scopus. https://doi.org/10.1063/5.0041706
Schoneveld, G. C. (2020). Sustainable business models for inclusive growth: Towards a conceptual foundation of inclusive business. Journal of Cleaner Production, 277, 124062. https://doi.org/10.1016/j.jclepro.2020.124062
Selva, M. (2020). Nanotechnologies for the sustainable valorization of biowastes. Current Opinion in Green and Sustainable Chemistry, 24, 38–41. https://doi.org/10.1016/j.cogsc.2020.02.005
Sharma, A. (2020). Analytical study on impact of human resource management on marketing practices. International Journal of Advanced Science and Technology, 29(3 Special Issue), 506–512. Scopus.
Sharma, A., Sharma, S., & Chaudhary, M. (2020a). Are small travel agencies ready for digital marketing? Views of travel agency managers. Tourism Management, 79. Scopus. https://doi.org/10.1016/j.tourman.2020.104078
Sharma, A., Sharma, S., & Chaudhary, M. (2020b). Are small travel agencies ready for digital marketing? Views of travel agency managers. Tourism Management, 79, 104078. https://doi.org/10.1016/j.tourman.2020.104078
Sigurdsson, V., Larsen, N. M., Alemu, M. H., Gallogly, J. K., Menon, R. G. V., & Fagerstrøm, A. (2020). Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. Journal of Business Research, 112, 458–471. https://doi.org/10.1016/j.jbusres.2019.11.029
Simoni, M., Sorrentino, A., Leone, D., & Caporuscio, A. (2022). Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry. Journal of Hospitality and Tourism Technology, 13(1), 140–156. https://doi.org/10.1108/JHTT-09-2020-0243
Singh, G., Aggarwal, V., & Singh, S. (2020). Critical review on ecological, economical and technological aspects of minimum quantity lubrication towards sustainable machining. Journal of Cleaner Production, 271, 122185. https://doi.org/10.1016/j.jclepro.2020.122185
Slater, S., & Demangeot, C. (2021). Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts. Journal of Business Research, 134, 702–715. https://doi.org/10.1016/j.jbusres.2021.05.059
Sugiri, D. (2020). Menyelamatkan Usaha Mikro, Kecil dan Menengah dari Dampak Pandemi Covid-19. Fokus Bisnis : Media Pengkajian Manajemen Dan Akuntansi, 19(1), 76–86. https://doi.org/10.32639/fokusbisnis.v19i1.575
Sukamto, R., & Lumintan, D. B. (2015). The Impact of Marketing Mix towards Customer Loyalty Mediated by Customer Satisfaction of Blackberry Indonesia. IBuss Management, 3 No 2, 316–324.
Sulistyo, A. (2020). Sme’s Strategy in Creating Sustainable Business During Covid-19 Towards the New Normal Era Based on Marketing Mix Perspective. 200–202--4.
Sulistyo, A., Suhartapa, & Annisa, R. N. (2022). Pengaruh Narasi Produk Dan Foto Produk Terhadap Presepsi Kualitas Dan Minat Beli Wisatawan Melalui Portal Digital Agoda. Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen, 9 No 2, 18–38. https://doi.org/10.32477/jrm.v9i2.455
Sun, K., Cao, X., & Xing, Z. (2021). Can the diffusion modes of green technology affect the enterprise’s technology diffusion network towards sustainable development of hospitality and tourism industry in china? Sustainability (Switzerland), 13(16). Scopus. https://doi.org/10.3390/su13169266
Supriyatna, I., & Djaelani, M. F. (2021). PSBB Ketat Kembali Diterapkan di Semua Daerah Mulai 11 Januari 202. In Suara.com (pp. 1–1). https://www.suara.com/bisnis/2021/01/06/135837/psbb-ketat-kembali-diterapkan-di-semua-daerah-mulai-11-januari-2021?page=all
Susanti, A., Istiyanto, B., & Jalari, M. (2020). Strategi UKM pada Masa Pandemi Covid-19. KANGMAS: Karya Ilmiah Pengabdian Masyarakat, 1(2), 67–74. https://doi.org/10.37010/kangmas.v1i2.50
Susilawati, S., Falefi, R., & Purwoko, A. (2020). Impact of COVID-19’s Pandemic on the Economy of Indonesia. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(2), 1147–1156. https://doi.org/10.33258/birci.v3i2.954
Tang, T. (Ya), Zhang, S. (Katee), & Peng, J. (2021). The value of marketing innovation: Market-driven versus market-driving. Journal of Business Research, 126, 88–98. https://doi.org/10.1016/j.jbusres.2020.12.067
Taylor, A. R., Barðadóttir, Þ., Auffret, S., Bombosch, A., Cusick, A. L., Falk, E., & Lynnes, A. (2020). Arctic expedition cruise tourism and citizen science: A vision for the future of polar tourism. Journal of Tourism Futures, 6(1), 102–111. https://doi.org/10.1108/JTF-06-2019-0051
Teo, L. X., Leng, H. K., & Phua, Y. X. P. (2019). Marketing on Instagram: Social influence and image quality on perception of quality and purchase intention. International Journal of Sports Marketing and Sponsorship, 20. https://doi.org/10.1108/IJSMS-04-2018-0028
Thaha, A. F. (2020). Dampak Covid-19 Terhadap UMKM di Indonesia. Jurnal Brand, 2(1), 147–153.
Thorik, S. H. (2020). Efektivitas Pembatasan Sosial Berskala Besar Di Indonesia Dalam Penanggulangan Pandemi Covid-19. Jurnal Adalah : Buletin Hukum Dan Keadilan, 4(1), 115–120.
Tiwary, N. K., Kumar, R. K., Sarraf, S., Kumar, P., & Rana, N. P. (2021). Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward. Journal of Business Research, 131, 121–139. https://doi.org/10.1016/j.jbusres.2021.03.028
Traxler, A. A., Schrack, D., & Greiling, D. (2020). Sustainability reporting and management control – A systematic exploratory literature review. Journal of Cleaner Production, 276, 122725. https://doi.org/10.1016/j.jclepro.2020.122725
Van Driel, L., & Dumitrica, D. (2021). Selling brands while staying “Authentic”: The professionalization of Instagram influencers. The International Journal of Research into New Media Technologies, 7, 66–84.
Villi, B. (2021). The Influence of Covid-19 on Consumers’ Perceptions of Uncertainty and Risk. In S. Grima, E. Özen, & H. Boz (Eds.), Contemporary Issues in Social Science (Vol. 106, pp. 135–148). Emerald Publishing Limited. https://doi.org/10.1108/S1569-375920210000106009
Weaven, S., Quach, S., Thaichon, P., Frazer, L., Billot, K., & Grace, D. (2021). Surviving an economic downturn: Dynamic capabilities of SMEs. Journal of Business Research, 128, 109–123. https://doi.org/10.1016/j.jbusres.2021.02.009
Webb, A., McQuaid, R., & Rand, S. (2020). Employment in the informal economy: Implications of the COVID-19 pandemic. International Journal of Sociology and Social Policy, 40(9/10), 1005–1019. https://doi.org/10.1108/IJSSP-08-2020-0371
Weerawardena, J., Salunke, S., Haigh, N., & Sullivan Mort, G. (2021). Business model innovation in social purpose organizations: Conceptualizing dual social-economic value creation. Journal of Business Research, 125, 762–771. https://doi.org/10.1016/j.jbusres.2019.10.016
Wu, Y., Nambisan, S., Xiao, J., & Xie, K. (2022). Consumer resource integration and service innovation in social commerce: The role of social media influencers. Journal of the Academy of Marketing Science, 50(3), 429–459. Scopus. https://doi.org/10.1007/s11747-022-00837-y
Xu, B., Costa-Climent, R., Wang, Y., & Xiao, Y. (2020). Financial support for micro and small enterprises: Economic benefit or social responsibility? Journal of Business Research, 115, 266–271. https://doi.org/10.1016/j.jbusres.2020.01.071
Yamali, F. R., & Putri, R. N. (2020). Dampak Pandemi Covid-19 Terhadap Ekonomi Indonesia. Ekonomis: Journal of Economics and Business, 4(2), 384–388.
Yenti Sumarni. (2020). Pandemi Covid-19: Tantangan Ekonomi Dan Bisnis. In Jurnal Ekonomi dan Perbankan Syariah (Vol. 6).
Zamani, S. Z. (2022). Small and Medium Enterprises (SMEs) facing an evolving technological era: A systematic literature review on the adoption of technologies in SMEs. European Journal of Innovation Management, 25(6), 735–757. https://doi.org/10.1108/EJIM-07-2021-0360
Zemtsov, S. P., & Baburin, V. L. (2020). COVID-19: Spatial Dynamics and Diffusion Factors across Russian Regions. Izvestiya Rossiiskoi Akademii Nauk. Seriya Geograficheskaya, 4, 485–505. Scopus. https://doi.org/10.31857/S2587556620040159
Zhang, F., & Zhu, L. (2021a). Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental dynamism. Journal of Business Research, 133, 183–193. https://doi.org/10.1016/j.jbusres.2021.04.071
Zhang, F., & Zhu, L. (2021b). Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental dynamism. Journal of Business Research, 133, 183–193. https://doi.org/10.1016/j.jbusres.2021.04.071
Zheng, C., Yuan, J., Zhu, L., Zhang, Y., & Shao, Q. (2020). From digital to sustainable: A scientometric review of smart city literature between 1990 and 2019. Journal of Cleaner Production, 258, 120689. https://doi.org/10.1016/j.jclepro.2020.120689
Zhou, S., Blazquez, M., McCormick, H., & Barnes, L. (2021). How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134, 122–142. https://doi.org/10.1016/j.jbusres.2021.05.011
Zoroja, J., Klopotan, I., & Stjepić, A.-M. (2020). Quality of E-Commerce Practices in European Enterprises: Cluster Analysis Approach. Interdisciplinary Description of Complex Systems, 18(2-B), 312. http://dx.doi.org/10.7906/indecs.18.2.17
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Jurnal Komunikasi Pemberdayaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
.png)
